How I Got 100K Pinterest Repins
Updated: 17 Feb 2019
Quick Pinterest Repins Guide
How to get many repins?
- Write a good content.
- Create engaging vertical pins.
- Pay attention to Pinterest account, boards and pins SEO.
- Upload pins on a daily basis.
- Be persistent and patient.
This guide is aimed for artists who want to promote their art.
That said, any niche that can produce many images can use Pinterest for promotion.
To get 100K repins and more than 30K visitors per month follow the steps below.
The KEY for successful SEO, whether it be Pinterest, Google, etc..., is a good content.
Meaning, to write an article that is interesting, informative or solves a problem.
Or, to offer products of value.
*SEO = Search Engine Optimization.
For this example, I wrote an article about the Best YouTube Channels for Learning to Paint. It has reached 100K Pinterest shares (repins).
That article is useful for beginning artists. It helps them find the channels to follow in order to learn to draw or paint.
Pinterest Account SEO
Next step is to open a Pinterest business account and optimize it for SEO.
Pinterest business account lets you view analytics for your content and it is free.
In the field for 'business name', enter the name of your business. It can be your website name, blog name or your name if you are the business, for example if you are an artist.
Go to settings and choose Edit profile.
For the fields Display name and About your profile write a description, using keywords about the topic of your business.
Pinterest Boards SEO
A Pinterest board is the place to store your images.
For SEO reasons and for being organized, it is a good practice to have several boards. Each board for a specific topic you are involved in.
For example, I am a painter. Thus, I have one board for oil painting, one board for pencil drawing, a board for comics and so on. In total, I currently have 5 boards.
That is how boards look like:
Click on Create board and enter a board name; it should describe the topic of the board.
Then click on edit:
In the Edit your board window, describe what the board is about, this is where you put the keywords for your topic:
Once you have some images in your board you can click on Edit again and change cover. Then choose an image to represent your board.
After you have created a board (or several boards), it is time to put some images in it.
Images are called pins.
Each pin you create is actually a link to your chosen web page.
Pinterest users can save your pin on their board; that is how it becomes a shared pin or repin.
When a user saves your pin on his or her board, anybody who visits their board will see your pin.
That is how pins on your board will look like:
How to Design Successful Pins
Width size should be 735 pixels or higher.
Pinterest recommends a 2:3 aspect ratio (Example: 1000 x 1500 pixels).
ANY graphics editor can be used to create and edit pins. I use Paint.net, which is great and free. Photoshop is another great option.
Key Features for successful pins:
- High contrast between background and text. If the Background is dark, the text should be light and vice versa.
- Large text, easy to read.
- Short and interesting or intriguing text.
- High quality images.
Example for successful pins:
Most pins will not get enough impressions and therefore will not produce clicks or repins.
The only way to ensure a pin gets many impressions is by paying for a promotion. I have never tried it.
You can repin other people pins on your boards in order to have some images to start with. I use only my original pins for my web pages.
Create New Pin SEO
After creating a nice and engaging image, it is time to upload it to a board.
Write a nice title and description, choose a board to store it and add a link to the web page you want the image to link to:
Keep in mind:
The title and description you write should use the keywords to describe the web page it is linked to.
Pinterest will display your pins to the appropriate audience based on the text/keywords you have entered for each pin.
Do NOT forget to fill in the URL for the web page you want the image to link to. That is how you get FREE traffic to your website.
Understanding Pin Analytics
After you upload pins to your boards, it will take Pinterest several hours before it starts displaying your pins.
Once a pin is displayed, you can view the pin's analytics.
Under each pin, you will see 3 values:
Impressions - Each time your pin is shown in a search result, it is counted as one impression.
Thus, the figure shown for impressions is the number of times Pinterest showed your pin for individuals who searched that topic.
It does not mean the pin was saved or clicked on.
Saves - The number of repins. It describes the number of individuals who saved your pin on their board.
Clicks - How many individuals clicked on your pin and therefore, directed-to and visited your web page.
If you are a new user, it will take time for Pinterest to "trust" you and give you many impressions. With time, you will get more impressions.
Some pins will continue to get impressions and repins for months. Most pins will get only a few impressions.
How to See Analytics While in Board View
If you want to see pin analytics while in board view, click on regular view:
Pinterest Keyword Tool
If you struggle with which keywords to use in order to get many impressions, repins and huge website traffic, Pinterest has a keyword tool which shows you how many monthly searches each keyword gets.
To get to this tool, click on "create ad".
Now scroll down to the bottom of the page and click "continue".
Scroll down again until you see to the keyword tool.
Then enter a keyword in your niche and see which other keywords generate the most monthly searches and use them.
From the results, look at keywords with the most monthly searches and choose those that make sense for your image and the article it is linked to.
Now you can get out of the ad section, unless you want to create an ad.
How Often to Upload Pinterest Pins
- For best results, upload images on a daily basis.
- 3 to 6 images a day should be more than enough.
- If you have the time and a large amount of images, you can upload images twice a day (5-6 images each time).
- As mentioned, many pins will not get enough impressions in order to be repined. That is normal.
How to Get Pinterest Followers
Search Pinterest for a pin (image) or a board for the topic you want to promote.
See who posted it and then click on his or her followers. It will show you the users who follow this user.
Now click follow on each one of them. You can also follow their followers.
- About 10% of the people you follow will follow you back, and that is how you get followers at start.
- Get a few dozens of followers to start with. Over time, people will follow you once you have nice pins that lead to a good content.
For my purpose, Pinterest is mostly used as a search engine and NOT as a social network. For that reason, there is no need for lots of followers.
Pinterest Group Boards
It is hard but possible to get into group boards.
You can find group boards about your topic on Pingroupie.
I was invited only to one group board and it was NOT useful for me. For me, I prefer to upload pins to my own boards.
How to Show Your Repin Count
Repin count for a webpage is how many times ALL pins that lead to a specific web page were shared.
The code to use is provided by Pinterest Developers website.
You can change the setting for different button types and sizes.
I use these settings: Widget builder.
Enter a URL (address) for a web page and follow the instructions on the right.
If you just want to check how many repins you received for each web page, use this SEO link: Bulk Pinterest Pins checker.
There is no magic when it comes to promoting your content on Pinterest.
The article that got 100K repins got it due to a good content AND the abundance of images it provided.
Since all the YouTube instructors mentioned in the article upload new content regularly, there is countless pictorial reference to use for new pins.
For that article, I posted a new pin roughly every 3 days.
It took about 7 months to reach 100K repins.
Other articles with good content reached 1K to 15K repins each.
In my experience:
- I use Pinterest mainly as a search engine and not as a social network.
- My recommendation for the best results is to upload new pins on a daily basis.
- It is better to create and use original images.
- On my website, I get more than 30K visitors per month from Pinterest.
For inspiring artists, visit Artist of the Month Painters.
If you want to learn to draw and paint like the pros, check out the Best YouTube Painting Channels.