How I Got 100K Pinterest Repins

Updated: 17 Feb 2019

100K Pinterest Repins

Quick Pinterest Repins Guide

How to get more repins?

Intro

This guide is aimed for artists who want to promote their art.

That said, any niche that can produce many images can use Pinterest for promotion.

To get 100K repins and more than 30K visitors per month follow the steps below.

Content

The KEY for successful SEO, whether it be Pinterest, Google, etc..., is a good content.

Meaning, to write an article that is interesting, informative or solves a problem.

Or, to offer products of value.

*SEO = Search Engine Optimization.

For this example, I wrote an article about the Best YouTube Channels for Learning to Paint. It has reached 100K Pinterest shares (repins).

That article is useful for beginning artists. It helps them find the channels to follow in order to learn to draw or paint.

Pinterest Account SEO

Next step is to open a Pinterest business account and optimize it for SEO.

Pinterest business account lets you view analytics for your content and it is free.

In the field for 'business name', enter the name of your business. It can be your website name, blog name or your name if you are the business, for example if you are an artist.

Go to settings and choose Edit profile.

For the fields Display name and About your profile write a description, using keywords about the topic of your business.

Pinterest Boards SEO

A Pinterest board is the place to store your images.

For SEO reasons and for being organized, it is a good practice to have several boards. Each board for a specific topic you are involved in.

For example, I am a painter. Thus, I have one board for oil painting, one board for pencil drawing, a board for comics and so on. In total, I currently have 5 boards.

That is how boards look like:

Pinterest boards

Click on Create board and enter a board name; it should describe the topic of the board.

Then click on edit:

How to edit a Pinterest board

In the Edit your board window, describe what the board is about, this is where you put the keywords for your topic:

Pinterest board SEO

Once you have some images in your board you can click on Edit again and change cover. Then choose an image to represent your board.

Pinterest Pins

After you have created a board (or several boards), it is time to put some images in it.

Images are called pins.

Each pin you create is actually a link to your chosen web page.

Pinterest users can save your pin on their board; that is how it becomes a shared pin or repin.

When a user saves your pin on his or her board, anybody who visits their board will see your pin.

That is how pins on your board will look like:

Pinterest pins

How to Design Successful Pins

Width size should be 735 pixels or higher.

Pinterest recommends a 2:3 aspect ratio (Example: 1000 x 1500 pixels).

ANY graphics editor can be used to create and edit pins. I use Paint.net, which is great and free. Photoshop is another great option.

Key Features for successful pins:

Example for successful pins:

Successful Pinterest pins

Note:

Most pins will not get enough impressions and therefore will not produce clicks or repins.

The only way to ensure a pin gets many impressions is by paying for a promotion. I have never tried it.

You can repin other people pins on your boards in order to have some images to start with. I use only my original pins for my web pages.

Create New Pin SEO

After creating a nice and engaging image, it is time to upload it to a board.

Create new pin button

Write a nice title and description, choose a board to store it and add a link to the web page you want the image to link to:

Create new pin SEO

Keep in mind:

The title and description you write should use the keywords to describe the web page it is linked to.

Pinterest will display your pins to the appropriate audience based on the text/keywords you have entered for each pin.

Important:

Do NOT forget to fill in the URL for the web page you want the image to link to. That is how you get FREE traffic to your website.

Understanding Pin Analytics

After you upload pins to your boards, it will take Pinterest several hours before it starts displaying your pins.

Once a pin is displayed, you can view the pin's analytics.

Under each pin, you will see 3 values:

Pinterest pin analytics

Impressions - Each time your pin is shown in a search result, it is counted as one impression.

Thus, the figure shown for impressions is the number of times Pinterest showed your pin for individuals who searched that topic.

It does not mean the pin was saved or clicked on.

Saves - The number of repins. It describes the number of individuals who saved your pin on their board.

Clicks - How many individuals clicked on your pin and therefore, directed-to and visited your web page.

Note:

If you are a new user, it will take time for Pinterest to "trust" you and give you many impressions. With time, you will get more impressions.

Some pins will continue to get impressions and repins for months. Most pins will get only a few impressions.

How to See Analytics While in Board View

If you want to see pin analytics while in board view, click on regular view:

Regular view for viewing pin analytics

How Often to Upload Pinterest Pins

How to Get Pinterest Followers

Search Pinterest for a pin (image) or a board for the topic you want to promote.

See who posted it and then click on his or her followers. It will show you the users who follow this user.

Pinterest click on followers

Now click follow on each one of them. You can also follow their followers.

Pinterest followers

For my purpose, Pinterest is mostly used as a search engine and NOT as a social network. For that reason, there is no need for lots of followers.

Pinterest Group Boards

It is hard but possible to get into group boards.

You can find group boards about your topic on Pingroupie.

I was invited only to one group board and it was NOT useful for me. For me, I prefer to upload pins to my own boards.

How to Show Your Repin Count

Repin count for a webpage is how many times ALL pins that lead to a specific web page were shared.

For example:

Pinterest pin count for a web page

The code to use is provided by Pinterest Developers website.

You can change the setting for different button types and sizes.

I use these settings: Widget builder.

Enter a URL (address) for a web page and follow the instructions on the right.

If you just want to check how many repins you received for each web page, use this SEO link: Bulk Pinterest Pins checker.

Summary

There is no magic when it comes to promoting your content on Pinterest.

The article that got 100K repins got it due to a good content AND the abundance of images it provided.

Since all the YouTube instructors mentioned in the article upload new content regularly, there is countless pictorial reference to use for new pins.

For that article, I posted a new pin roughly every 3 days.

It took about 7 months to reach 100K repins.

Other articles with good content reached 1K to 15K repins each.

In my experience:

Other resources:

Check out this class: Driving Traffic to Your Online Business with Neil Patel from CreativeLive.